
Andra SalcudeanDirector of Brand DesignAndra is an experienced brand designer with a track record of building and evolving brand systems across EdTech and STEM. She brings a thoughtful, strategic approach to brand development, focusing on scalable brand systems and driving high-impact visual storytelling. Her background spans from design leadership to hands-on creative execution, including brand architecture, content, and video production.
Over the past years, Andra has built a multidisciplinary design practice rooted in clarity, consistency, and collaboration across the full spectrum of brand and marketing design. Working across several Danish start-ups and scale-ups, she has led company-wide rebrands, crafted brand identities from the ground up, and helped sharpen positioning through strategic storytelling and high-performing design. Andra has also played a key role in aligning brands with product and commercial strategy—creating campaigns, launch assets, and digital experiences that improve visibility, engagement, and conversion. At UVISA, she helps build a brand that speaks with credibility, purpose, and impact in the women’s health space. Outside of work, Andra loves videography and music, and she wastes no opportunity to go outside and be in nature whenever the sun is out.